Manualul SMM - rEVOLUTION Media

WHY SOCIAL MEDIA? WHY KNOW?

Do you know what speed, agility, and lower costs have in common? Domestic production.

In this crowded and very fast environment, more and more businesses are making less and less money. Well, this is because although there are huge opportunities to promote yourself properly, and even much cheaper than in the past, too few know how to really use the tools of Social Media. Just because you know how to make a post doesn't mean you're a marketer by default.

You have to respect consumers more than ever and that's why the classic approach: "this is my product and it's the best", doesn't work anymore. It's very easy for people to ignore you: they simply swipe up, and every such action impacts the algorithm. That is why you are punished twice for such improper use of social media.

None of the social networks were designed as a MARKETPLACE. If you can promote yourself, that doesn't mean it's the market. The question for the consumer in you is: How many times have you opened Facebook to choose your coffee shop, or to buy your clothes? The answer is 100%: NEVER.

So, social media advertisement strategies are completely different from what used to work and that's why rEVOLUTION was born. We have identified many strategies that work and we have created a system for any business. This is where the most important trap in Social Media comes into play. Many say they can do it, but to see if they know what they're talking about or not, you need not only experts, but also doers. Take a look at their PRIVATE accounts.

* If they don’t post in private, even when they’re not paid for it, they will never be able to deliver results to you.

Hours spent in front of the TV: 164

Hours spent on the Internet: 157

* The prediction for 2019 is that the hours spent on the Internet will exceed for the first time in history the hours spent in front of the TV.

WHAT DO YOU NEED TO ENSURE YOUR SUCCESS ON SOCIAL MEDIA?

I have often heard the question: Organic or paid? Well the secret is to do both, because neither of them can work without the other. The organic and especially its content and quality attracts leads that can be converted into paying customers through Smart ADS Campaigns. The previous activity also depends a lot, but taking into account this aspect, you need the following things:

1. A minimum of 1 post per day and a maximum of 3 during periods of interest.

Don't make too many calls to action. MAXIMUM 1 out of 4 posts. Copyrighting must be smart and touch the sentimental side (people buy sentimentally and not out of need. Look at a woman's closet, see how many dresses she bought "of need." Human behavior is simple, people buy sentimentally and then reason logically the purchase, and the decision to buy is made in time. We all have habits and in order to change these habits, we must identify them and direct them subtly towards us. Everything that is too sudden will meet rejection. When this happens, all content will be ignored). The strategy of the posts must be thought of on the principle of giving VALUE. DO NOT EXAGGERATE, remember that FACEBOOK will punish you for SPAM. Its interest is to protect users as much as possible on the platform. They don't want what happened to email marketing to happen: In 1995-2000, marketers abused this service so much that people stopped reading their emails (look at your inbox, how many unread emails do you have? 1000? 2000?)

2. You need medium to high quality pictures.

Content quality is no longer an option, but a necessity, being one of the main aspects that any consumer considers, even from the FIRST CONTACT with your content. The most important thing instead, is to streamline your available resources. DO NOT PAY TOO MUCH for an over the top quality because only the quality in itself will not bring you higher SALES!

3. VIDEO > PHOTO

Given that a video receives much more attention, this strategy must also contain video. 20-80 i.e. 20 videos - 80 photos. This is very important because the costs of a video done right are very high. That's why we have included video in any offer in the monthly subscription.THERE IS NO POINT IN paying thousands of euros, for a few minutes of video, because the average attention span on SOCIAL MEDIA is 8 seconds.

4. ADS campaigns are a NECESSITY for conversion!

How much should the budget be? Well this is relative and is determined over time because the size of the brand, the previous activity but also the present activity must be taken into account. That's why we suggest you don't start campaigns until you have sustained and continuous content for a MINIMUM of 2-4 weeks , without call-to-action.

WHAT IS THE CORRECT ORDER ON SOCIAL MEDIA? CONSISTENCY > CONTENT > QUALITY

This is the order needed to succeed in beating the Social Networking algorithm. Unfortunately, business people or business management pay attention in reverse. Few posts of high quality and relativ content, even click-bait (pictures of cats, dogs, babies and other content unrelated to the field or business).

Consistțency is the most important but it takes a lot of energy, especially if you want to do it right. From the information to be posted to how to use all the tools correctly; all these aspects must be taken into account DAILY and IN EACH INDIVIDUAL POST.

WHO ARE YOU?

Don't ignore and don't try to run away from this question ... you will lose money!

The faster and louder the answer to this question, the less money you lose. In this landscape, it is very important to combine the ONLINE activity with the OFFLINE activity. If you are active only in one of them you block your audience and the growth will be harder or may be absent. The best scenario is to document the activity and not create it. Another major mistake is marketing discounts, because it affects the strength of your brand. Even associations with other companies, only based on material interest, must be well analyzed to represent who you want as a clientele. For example, associating an exclusive fashion brand with a supermarket is not a step in the right direction. Everything you do can affect your image.

If you invest a lot of money in campaigns without growing your brand, after a certain limit, advertising will not generate conversion, and all the money will go to answer this question: WHO ARE YOU? A simple way is through daily posts, because you can tell your story daily, and you can capture your vision and the NON-MATERIAL mission.

100% responsibility and to make sure of this, we spend a lot of time on your business to get to know it. We are NOT only involved in the promotion, but also in the OFFLINE strategies. It is useless to bring many customers if your business is not stable. We search and find solutions together through rEVOLUTION BUSINESS Consulting: integrated strategies adapted to today's market. We get over procrastination and help businesses enter the market to test their products. There is nothing perfect and the only entity that decides whether something is good or not is the MARKET, and we know how to interpret all these indicators in real-time, efficiently, and that is because we are not afraid of the truth. On the contrary, through goals, we can grow together.