PAID MEDIA - Paid advertising campaigns
Every day we hear people complaining that any social media campaign doesn't work or that they can't see their results. This is because all of them have no idea how to launch a campaign properly. Moreover, the fact that it is extremely easy to "BOOST POST" is extremely harmful, and at the same time a mirage of future success.
"BOOST POST" does not work!
I have met many companies, small, medium and EVEN large or very large that do not even know how to use the back office tools of Facebook. Is this due to the fact that there is no schooling on the subject authorized by FACEBOOK / INSTAGRAM ADS? Or is it?
Very few companies know how to create a proper funnel, and the majority are using extremely niched targeting , but they don't even know what niche they’re in, or more important, which niche (of people) actually consumes their products.
EXAMPLE: I recently heard of a business school in the states, targeting business people, and after a half-year campaign with extremely low results, a brighter fellow from the company, came up with the idea to test several market segments, and EVRIKA! The results appeared immediately but the consumer niche was totally different from the initial one: Housewives. BOOM, this example is an extremely common one, because many are trying to pour with the funnel upside down and want massive results.
Another huge problem is that although it is free, TOO FEW use Facebook's technology based on artificial intelligence called Facebook PIXEL. And from among those who use it, many use it wrong because it is not set to monitor events correctly on the site, and the number of those who know how to create a proper conversion campaign is even smaller. Do you Understand? The chances of making a trivial mistake, but at the same time, one that can massively impact your business are extremely high.
What does a Social Media Marketing Ecosystem look like?
1. Facebook - PAGE not PROFILE!
2. Instagram - Business / Creator Account
3. Site - with pixel installed that monitors events adequately
4. Ads Manager - Continuous ad campaigns
5. Daily organic posts
LOOK FOR AN EXPERT BECAUSE ...
SOCIAL MEDIA PAID ADS although it seems accessible and easy as I said, it is not so simple.
If any part of the ecosystem is not properly maintained, the others will not work properly and of course, the results will be delayed.
Without organic posts, the algorithm will not allow you to penetrate the market pool, even the paid ones will be affected. *The paid campaigns must be thought sentimentally and always from the client's point of view, not of the business. If you still want to stroke your own ego, you will remain your only customer. The pixel must work correctly and the way you target must be very well thought out, in order firstly to be efficient, and then to maximize the results.
Our ads results are huge, managing to achieve each time the set goal . How? Well, we master this whole ecosystem and the connections between its components very well, but we also have experts who can interpret or analyze and of course, actively adjust the campaigns so as to obtain remarkable results very quickly.
What can you sell on social media? ANYTHING! Everyone is there...